Quench - logo design.

Media assessment – Burger King Advert.

Media assessment – Burger King Advert.

1.       Representation of men – in the BK advert the main man is presented as a very traditional man as he is not happy with the small portions that the restaurant is serving (chick food) and was expecting a big meal, ready to fill him up. This advert stereotypes men as strong, powerful,  and willing to do anything for the BK burger, Another representation of men is that they are very dramatic with the way they are singing, protesting & pushing the car over the bridge, in a few of the camera frames the men are in bit groups working together to get what they all need, as it is all the same thing. the first target audience would be for men, as the also shows men’s independence through the remix of “i am woman.” The advert it called “manthem” – which is a neologism for man & anthem, man mean’s, An adult human male and anthem means, A rousing or uplifting song identified with a particular group, body, or cause. So by joining these two words is shows how men are working together for a big cause (the BK burger). In the advert Burger king are trying to say that with the burger, you will gain loads of friends and power. The representation of men show that the psychographic groups that will eat this burger are; the explorer who is always up for a new challenge and for trying new things, and also to some extent the reformer, who is always up for change and will be happy to protest for what they think is important.

Representation of women – the representation of women is a slightly negative one, as there are not many women in the advert and none of them have important roles they are also dressed in short clothes, dresses and pink, cheerleading outfits, being used as eye candy for them men while they are eating there BK burgers, the cheerleading outfit suggest that the women are only there to support the men and cheer them on, this could have a negative effect on the female customers because of the male dominance in the advert, but on the other hand some women may think that if men are good enough to eat this burger then why can’t they ? also they postmodernism may not be offencive cos the sterotype is exaggerated



- not finished.

shooting script.

Job description

Job description : Camera Operator.

In my group, the role I am going to take is the camera operator, the responsibilities I will gain are things like: taking care of all the equipment I am using, following and memorising the shot types, angles and camera movement for the scenes I am filming, also I will need to shot a understanding of the relevant health and safety procedures, able to collaborate and work well in a team, show precise attention to detail.

By being the camera operator I play a vital role in my teams production, because without me the show will not be filmed.

Miss Morris's Comments

Excellent work Molly, you have use appropriate images to clearly communicate your character's personality.

Target - use fades and effects on your images to create a collage effect. This will help create an overall image rather than having separate images

D-

From Miss Morris

 

Brilliant work Molly, you have clearly identified appropriate locations, explained why they would be suitable and identified health and safety issues. You have also offered some solutions to the safety issues you have identified.

Target – describe the specific details in the location that will suit your mockumentary. This will help show a detailed understanding of what you want to create and how you are planning on achieving this.

M

Excellent work Molly, you have asked questionnaires about the demographic profile of your target audience and presented your results using graphs. You have also made some conclusions based on your data!

Target – ask questions that relate to the mockumentary so you can make decisions based on your understanding of your audiences likes and dislikes.

M

 

My character profile for Amy.

My presentation evaluation

My Presentation Evaluation.

My presentation was a pitch for our mockumentaries, it included a short intro about the 1^st episode, the target audience, a recce. Story board(1^st scene only), the main character profiles and treatment. The role that I played was making the target audience and explaining it to the class, from the peer assessment sheets I received my strong points were:  “speaking clearly and communicating her ideas” “projecting her voice and working as a team” and “describing her ideas effectively.”  During the presentation I felt that I could confidently deliver my part of the presentation as I had memorised what I was meant to say, that it what I was most proud of in my presentation.  i was good at speaking clearly and loudly because I am a loud person anyway, so that was not hard, I was good at keeping eye contact because I had memorised my lines so I didn’t not need to look down at them which would’ve broke my eye contact with the audience. One of my weaknesses during my speaking part was ( also what the peer assessment sheets said) “to not lean on the table, and stand straight” “to not get distracted)  I think this happened because I was very tired as I did not get much sleep that night. In the future to improve I need to stand up straight and look more professional, I can do this by remembering that I am being watched that my body language can affect my presentation positively and negatively.

- i had no peer assesment on my work, but miss morris said it to me.